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Top TierHair Studio
A nine-chair barbershop on Milwaukee's East Side with a 5.0 rating and a team that can really cut. We keep the chairs booked from search and make sure the shop looks as sharp everywhere else as it does in the chair.
bookings from Google Ads in seven months
average cost per booking
of ad clicks turned into a booking
chairs fed by the same booking funnel
Google Ads, December 10, 2025 to July 15, 2026. Bookings are booking actions tracked by the campaign.
Great shop. Crowded search results.
Milwaukee has no shortage of barbershops, and most of them are one search away. When someone needs a cut, they book whoever shows up first with good reviews and an easy button.
Top Tier already had the reviews and the talent. What it needed was to be the first shop people saw at the exact moment they were ready to book, without spending like a franchise to get there.
Ads that only talk to people ready to book
The campaigns go after searches with a haircut behind them: barbers, fades, braids and cuts near the shop. Every ad points at one action, which is booking. No awareness campaigns and no reach for the sake of reach.
The result is a booking for well under a dollar in ad spend. Against the price of a single cut, the ads pay for themselves many times over, every week.
Filling the chairs from the other side
Bookings only matter if there are barbers to take them. When a chair opened up, we built a three-slide Instagram carousel, a story set and a print flyer around the shop's real proof: nine chairs, a 5.0 rating, steady foot traffic on Downer Avenue, and marketing support for every barber in the building.
A brand that holds up everywhere
We rebuilt the Top Tier logo as clean vector artwork (the cream mark on black, with the barber pole running through the T) so it prints sharp on signage and flyers and stays crisp in ads. The same thinking later carried into Six Figure Barber Academy, the online course Austen built from the shop.
Austen KallasOwner, Top Tier Hair StudioWorking with Goodland Digital has completely changed my business. They see the vision with me.
Top Tier is a good example of what happens when one partner handles the ads, the creative and the brand. The work connects, and the owner gets one person to call.
People nearby are searching for what you do right now.
We'll audit your website and how you show up in Google and AI search for free, and show you exactly where the bookings are slipping away.