AboutMilwaukee, Wisconsin
Named forthe good land.
Goodland Digital is a small Milwaukee shop built around one idea: the person you hire should be the person doing the work. No hand-offs, no account managers in the middle, and no fees for layers you never asked for.
Milwaukee has always been the good land.
One of the most common translations of "Milwaukee" traces back to the Potawatomi words for "the good land." Long before this agency existed, Collin started a side business called Goodland Threads. It didn't become a big company, but it taught him how much he liked the work behind a brand: the positioning, the ads, the numbers that showed whether any of it was working.
Goodland Digital is where that turned into a career. The name stayed because the point did too. This city has given us a lot, and helping the businesses here grow is how we give some of it back.
Two people you'll actually talk to.
Founder
Collin Jacobi
Collin runs strategy and builds the campaigns himself. He's spent five years in digital marketing across paid search, automation, analytics and email, and he manages every client's ad accounts directly.
If you have a question about your account, he's the one answering it.
Accounts and growth
Jake Hulback
Jake keeps the day-to-day moving: research, content, client check-ins and making sure nothing slips. He's studying business at UWM and brings a lot of energy to every account he touches.
He's also Collin's co-host on Golf with Goodland.
How we workThree-month minimum so there's enough data to judge the work, then month to month. One scoreboard, agreed up front, reported every month in plain English.We'd rather keep clients with results than with contracts.
The paperwork, for the people who ask.
- GoogleGoogle Ads Search
- GoogleGoogle Analytics, Basic
- GoogleGoogle Analytics, Advanced
- HubSpotSolutions Partner
- HubSpotSEO
- Mailchimp AcademyEmail Marketing
- Mailchimp AcademyEmail Automation
- Mailchimp AcademyFoundations
- HeyOrcaSocial Media Community Foundations
- HeyOrcaContent Calendar
- HeyOrcaReports and Analytics
- Social mediaCommunity-Led Content
Want to see if we're a fit?
Start with a free audit of your website and how you show up in Google and AI search. You'll get straight answers either way.