AutomotiveGoogle AdsSEOWeb
The AutoLab
One of the Midwest's top vinyl wrap shops and an exclusive Inozetek dealer, based in Delafield, Wisconsin. We bring in people who are ready to wrap their car, not just people who like looking at wrapped cars.
wrap inquiries in two years
of ad clicks became an inquiry
average cost per click
more form fills in April 2025 than March
Google Ads and site analytics. Inquiries are quote form submissions.
Car people love wrap content. Most of them aren't buying.
A wrap shop attracts a lot of attention from enthusiasts scrolling builds they'll never pay for. That's great for likes and useless for the calendar.
The Auto Lab needed the smaller group actually pricing out a wrap for their own car, and a site that turned those visitors into a quote request instead of a bounce.
Search that filters for buyers
Ads run on searches for wraps, color changes and paint protection from people near the shop. We review the search terms constantly, so money goes to people shopping for the service and not to DIY tutorials, job seekers or bargain hunters.
Showing up where people compare shops
Most wrap customers look at two or three shops before they call. SEO and a well-kept Google Business Profile keep The Auto Lab in that shortlist between ad clicks, with the reviews and photos to win the comparison.
A site that asks for the quote
We cleaned up the path from landing page to quote form so the next step is always obvious. In April 2025, $263 in ad spend produced 29 form fills, up 268% on March, with site visits up 272%.
Events that bring the scene to the shop
The Auto Lab's spring opener pulls a crowd, so we built the creative to fill it: tickets, giveaways, food trucks and a spring discount on wraps for anyone who bought a ticket.
A specialty shop with a high ticket and a local market needs a steady stream of the right customers, and to know exactly what each one costs. That's the whole job here.
Attracting browsers is easy. We help you find buyers.
We'll audit your website and how you show up in Google and AI search for free, and show you where serious customers are slipping away.